Home > Modern Warfare 2 > Without CoD, MW2 is less popular says OTX

Without CoD, MW2 is less popular says OTX

June 27th, 2009


Without the tag of Call of Duty in Modern Warfare 2, a survey says that lesser people in the US recognized the game. The survey was done by OTX.

cod-4-image

The awareness of the game dropped from 40 percent points to 20 percent points without the name tag.

Nick Williams of the GamePlan Insights division for OTX said, “Up until the beginning of May, OTX had been tracking the title as Call of Duty: Modern Warfare 2. More specifically, we asked a representative group of gamers in the U.S. whether or not they had heard of Call of Duty: Modern Warfare 2. At that time, approximately 40 percent of all gamers in the U.S. claimed that they had heard of this title.”

He also further said, “However, once it became clear that Activision was positioning the title as Modern Warfare 2, OTX removed ‘Call of Duty’ from the consumer survey, and the awareness levels dropped to 20 percent. In other words, the Call of Duty brand association essentially doubles the awareness for the game. That is quite a remarkable statistic.”

In early June, OTX found that consumers’ purchase intent for MW2 ranked high on the research firm’s top 50 most anticipated games list. Though this, but it was still behind games including Bungie’s Halo 3: ODST, Nintendo’s New Super Mario Bros., Sony’s God of War 3, Square Enix’s Final Fantasy XIII and Ubisoft’s Assassin’s Creed 2.



Sunil Sonkar Modern Warfare 2 , , , , ,

  1. R8 V10
    June 27th, 2009 at 12:33 | #1

    FIRST comment baby woohoo!!!!

  2. Stalin
    June 27th, 2009 at 13:36 | #2

    Thats just cos U.S people r retarded.

  3. Baby’s Bum
    June 27th, 2009 at 13:59 | #3

    How dumb can people be? It really is just common sense.

  4. Ssrg griggs
    June 27th, 2009 at 16:15 | #4

    Lol yeah

  5. Jeff is gay
    June 27th, 2009 at 17:48 | #5

    Its only because they changed it if it was MW2 from the start there wouldnt be this controversy

  6. R8 V10
    June 27th, 2009 at 20:58 | #6

    People will think it’s some new squal from a game thev missed. I dont no how people will not no considering A LOOOOTTTTTT of media and news, u must have lived in cave or someting

  7. June 28th, 2009 at 13:20 | #7

    Ssrg griggs is gay

  8. June 28th, 2009 at 13:21 | #8

    Baby’s Bum is gay

  9. shortyp11
    June 28th, 2009 at 13:25 | #9

    the 20% that “dont get it” are the kind of wack gamers the cod4 community can do with out anyway. its simply sorting the chaff from the wheat. like that special 20% wont buy the game wen it comes out anyway!!!!

  10. 0nurato
    June 29th, 2009 at 13:10 | #10

    i gave a FREE MODERN WARFARE POSTER to 1 of my SUBSCRIBERS so SUBSCRIBE ME if you want that POSTER !!!!!!!!!!!!

  11. 0nurato
    June 29th, 2009 at 13:11 | #11

    on youtube my acc is 0nurato

  12. mc dradle
    June 29th, 2009 at 21:29 | #12

    i don’t care bout this name business but i wanted online snipers with silencers but nooooo they dont have and don’t u guys think it be a good idea to have prestiges to keep going on like it goes to level 65 but then prestige then instead of stoping at 10th prestige go to 11 and then u can keep going to like 100 or even farther

  13. gay mcgay
    June 29th, 2009 at 22:28 | #13

    … gay is gay

  14. Jeff is gay
    June 30th, 2009 at 03:44 | #14

    Actually a prestige mode where there is no limit would be pretty cool like after they run out of symbols they just put numbers. ( this is just a thought catering to the people who have a love for prestige so they dont have to make new accounts (

  15. July 3rd, 2009 at 01:49 | #15

    It’s going to release with call of duty. Is there any brand name popular than cal of duty?

  16. ray
    July 4th, 2009 at 13:48 | #16

    Ok. How are people soo stupid. How could they not know. Also everytime I play cod4, cod waw, and even gears I ask people if they heard of modern wafare 2 and if there gonna get it and they all say yes. I just dont get it. It was on the xbox live dashboard dangit, tv, news, youtube!! How can you not know. Its the top 50 games in the game marketplace too. Omg I just dont get it.

  17. Piman
    July 6th, 2009 at 13:09 | #17

    Pile of shit.

  18. RoDB
    July 6th, 2009 at 14:00 | #18

    call of duty modern warfare 2 :It’s going to release with call of duty. Is there any brand name popular than cal of duty?

    Halo, and after May 2010 the relase of “Operation Anaconda”… MoH.

  19. burnsu
    October 1st, 2009 at 13:09 | #19

    if u dont get it your a cheep skate arnt u

  20. burnsu
    October 1st, 2009 at 13:11 | #20

    IT WILL BE THE BEST OF ALL GAMES EVER MADE LIKE THE GAME PLAY ITS SELF AND LOTS MORE

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