Why Modern Warfare 2 cost so much
The retail price of Modern Warfare 2 as £54.99 is in fact five pounds more than most new video game releases. And it is sure that other publishers are likely to follow the suit of Activision. What can be the reason for this high price.
Publishers say that the exchange rates between the Euro and the pound are in fact making it difficult for them to show an acceptable operating margin in the UK market. However, there are many companies such as airline ticket sales, http://www.casino.com/, and retail sites which can operate in different countries and markets with no significant markup. They also defend themselves by saying that the development costs for next gen software has rose at a time when the take-up on these machines is slower than expected. They even say further that as a result of this the opportunity to sell more units is limited.
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All these have drawn a furious response from consumers as well as from the retailers. Comment also comes in news that the price hike would be temporary – at least for the larger chain stores.
Well, whatever be the case, the ultimate consumers will never consider that Activision is justified in setting its own higher prices.
Readers of this website and fans of Modern Warfare 2 is requested to quote some reasonable prices at which they would like to have this game and let the people from Activision give a second thought on the price.
wait so the price is high in the UK? cause its $60 here in America. im just confused as to whats really bad about the pricing and how much it is in American dollars.
over here in the uk, prices have been between £42-£45, which were you are would set you back somwere between $70-$73 so you can see why u customers are getting a bit angry at the price!
was menna say uk customers *
wtf are you saying “which were you are would set you back”
price is fine in the USA, i don’t mind the 60- that’s normal, even 65 i would pay for a game like this, but if your dollar isn’t worth as much in one area ex- Europe, then the price should climb to its the same equaled price in one currency
yes and …… :S
“which were you are would set you back” = The game will cost 70 to 75$.
I consider that unfair since normally a game is 60+ or -. A standard 360 game costing 75+ would mean special features like a book, different colored cover etc. In this case, our brothers across the pond have to pay 70, 75$ for a normally packaged title.
I reserved the ‘Hardened’ version, which will be 80+USD. Now imagine paying that amount and getting nothing added as a bonus. Activision’s reasons should be sorted with the player & developers in mind. What this will do is create more (arr) pirates of the game.
from play.com:
Modern Warfare 2 | Xbox 360
£44.99 Free Delivery | You Save £10.00 (18%)
Pre-order. | Due for release on 10/11/2009
nuff said, rrp are always higher. Doesnt mean shops are gonna use those exact prices.
£55 in dollars is equal to $90.48.
is that really fair?
its goin to cost $110+ in australia, dont understand y u r all complaing
it should cost only £40 in england it just to much im not poor nbut 40 is good
i pre ordered th prestige edition and its was $169 not to bad considering that u get night vision goggles
You are either sitting on a mountain of gold, or mentally retarded.
go to Russia get it for like 2 dollars LOL