TBWA plans to make MW2 BIGGEST ENTERTAINMENT LAUNCH of all time
The advertising agency advises to make the launch of Modern Warfare 2 as the biggest entertainment launch of all time.
The publisher of the game is pressing TBWA, advertising agency, to ensure that this much awaited game’s launch will go down in the annals of recent gaming history as one of the biggest yet.
According to sources, Activision believes that the ad campaign of TBWA that has been planned is on track to realizing its lofty goals of smashing all records that has been set by big-name titles such as Halo 3 and Grand Theft Auto IV.
Chief creative officer of Activision, Brad Jakeman, said, “The strategic objective is not to just run advertising on day one and say ‘Go to a retailer and buy the game,’ but it is to really start building a movement and start broadening the audience for [Modern Warfare 2] beyond a core gamer audience.”
Janco Partners’ Mike Hickey had already indicated that Activision may not have much to worry about. According to him the sales of the game may hit 11 million units in under two months only. He said MW2 could potentially sell through 7.8 million units globally with an estimated retail value of more than $569 million in the first week.
Hell ya bitches with as much shit as there doin well be seeing ads in our sleep.
o shit that mite be huge…
Ads are necessary I guess but let’s not forget what really sells games(the game itself). Word of mouth and great reviews are what drives sales.
They just need to expand on what made the 1st Modern Warfare so great and not try to invent some new game.
in mw2,….
u should be able to custimize ur kill cam frame like make it a camo or multi camo or decorate
should be split screen on spec ops
should be new camo
in spec ops lots on mission is they are short on be able to choose recruit threw veteran.. variety of places custimize ur wepons
in multiplayer more camo not getting 150 hed shots for each guns… it’s gay
soo ya modernwarfare247.com waaaaaaaaaaay more and better info
Megan Fox FTW HOT GODDESS
in mw2 whoever is the host and he leeves it shouldn’t end the game it’s ssssooooooooooooooooooooooooooooooooooooooooo annoying!!!!!!!!!! just switch to a player with the second best connectioin mw2,….
u should be able to custimize ur kill cam frame like make it a camo or multi camo or decorate
should be split screen on spec ops
should be new camo
in spec ops lots on mission is they are short on be able to choose recruit threw veteran.. variety of places custimize ur wepons
in multiplayer more camo not getting 150 hed shots for each guns… it’s gay
soo ya modernwarfare247.com waaaaaaaaaaay more and better info
Megan Fox FTW HOT GODDESS
n like halo 3 and don’t make it long to switch hosts like halo 3 also
A ad with megan fox playing it(naked) would automaticly sell another 800,000.
agreed ill call her to do that lol
Its gonna be VERY interesting in the next couple months
i just hope they have dedicated serves I mean if KZ2 has them when why not mw2?
great blog who ever is running this site.
It’s gonna be hard to beat Halo 3’s ice trailer to be honest, it has been hailed as the most intense teaser of all time.