Activision needs not to worry at all for the Modern Warfare 2. It has been proved from the past record of it in the gaming industry. It has always dominated the videogame market. Activision has a knack for owning pretty much every genre it sets its sights on conquering. The previous two serious of Call of Duty games are still a hot selling in the video games market. It is never a surprise for Activision to expect Modern Warfare 2 to crush the competition this year.
Mike Griffith, the publishing CEO of Activision said that they have goals for all of their titles. He said that they fully expect this new series of Call of Duty to be one of the largest title in the gaming industry this year.
Griffith further said, “When you look at whenModern Warfare 1 was launched in 2007, it had a substantial jump in consumers engaged in the Call of Duty franchise. World at War, which was launched in Holiday 2008, saw that more than a fifth of its purchasers were first time users of the Call of Duty franchise. So all those new purchasers are ready for theModern Warfare 2 experience because they haven’t historically been in the franchise.”
It is also learned that Mike Griffith also predicts that Modern Warfare 2 owners will be almost double form what it was for the original Modern Warfare.
Modern Warfare 2
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Infinity Ward is working dedicatedly and sincerely on Call of Duty: Modern Warfare 2 (MW2), which is supposed to be released on November 10 this year. Activision has already launched a teaser web site, a teaser trailer and also the logo. Brand manager Simon Wells told to the media after judging by the franchise’s trajectory through preceding launches that it is expected this game will become the highest selling in the history of video games.
The statement of the brand manager comes when the NPD group reported that the March revenues for the video game industry have come down by 17% as compared to last year. This is the first time in the present recession that video games business sales had fallen.
The CEO of infinity Ward, Vince Zampella said further on the MW2 that no detail is too small for them and every finishing touch that is imaginable is on the way to make MW2 to be the best ever. He also mentioned that he can’t make the fans globally wait further after November 10th to play it.
About the team he said that everyone is laser focused on making the most gripping experience that they have ever created.
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