Activision needs not to worry at all for the Modern Warfare 2. It has been proved from the past record of it in the gaming industry. It has always dominated the videogame market. Activision has a knack for owning pretty much every genre it sets its sights on conquering. The previous two serious of Call of Duty games are still a hot selling in the video games market. It is never a surprise for Activision to expect Modern Warfare 2 to crush the competition this year.
Mike Griffith, the publishing CEO of Activision said that they have goals for all of their titles. He said that they fully expect this new series of Call of Duty to be one of the largest title in the gaming industry this year.
Griffith further said, “When you look at whenModern Warfare 1 was launched in 2007, it had a substantial jump in consumers engaged in the Call of Duty franchise. World at War, which was launched in Holiday 2008, saw that more than a fifth of its purchasers were first time users of the Call of Duty franchise. So all those new purchasers are ready for theModern Warfare 2 experience because they haven’t historically been in the franchise.”
It is also learned that Mike Griffith also predicts that Modern Warfare 2 owners will be almost double form what it was for the original Modern Warfare.