Modern Warfare 2

The advertising agency advises to make the launch of Modern Warfare 2 as the biggest entertainment launch of all time.

The publisher of the game is pressing TBWA, advertising agency, to ensure that this much awaited game’s launch will go down in the annals of recent gaming history as one of the biggest yet.

According to sources, Activision believes that the ad campaign of TBWA that has been planned is on track to realizing its lofty goals of smashing all records that has been set by big-name titles such as Halo 3 and Grand Theft Auto IV.

Chief creative officer of Activision, Brad Jakeman, said, “The strategic objective is not to just run advertising on day one and say ‘Go to a retailer and buy the game,’ but it is to really start building a movement and start broadening the audience for [Modern Warfare 2] beyond a core gamer audience.”

Janco Partners’ Mike Hickey had already indicated that Activision may not have much to worry about. According to him the sales of the game may hit 11 million units in under two months only. He said MW2 could potentially sell through 7.8 million units globally with an estimated retail value of more than $569 million in the first week.

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As a thank you to all the gamers who purchased the ‘CoD: World at War’ game, the following statement was issued:

These outstanding feats would have never been possible without the continued dedication and support from all of the loyal Call of Duty fans. For that, we at Treyarch and Activision would like to extend our sincerest Thank You. We’re honored and humbled to have one of the greatest online communities in video game history behind our products!

For Treyarch, those sales figures are an achievement in itself and for Activision it confirms that the Call of Duty Franchise is one of their biggest ever. Activision Publishing CEO Mike Griffith, has stated recently that total sales of the Call of Duty titles have now hit an impressive 35 million units worldwide with Call of Duty 4: Modern Warfare reaching just over 13 Million of those sales alone.

If that wasn’t enough, Janco Partners (Analyst Firm) Mike Hickey is predicting that the upcoming ‘Modern Warfare2′ will be the biggest selling game of 2009.

“We believe Modern Warfare 2 will likely be the largest video game release for [calendar year] 2009. For the Company’s fiscal Q409 period (Dec. ending), we anticipate the sell through to consumers of 11.1 million units for an estimated retail value of $803 million and sell-in approximating 12.4 million units, for an approximated sales value of $666 million (we assume demand is 90% of supply).”

“In addition to the success of Modern Warfare, we believe the potential Modern Warfare 2 fan base grew with the holiday ’08 release of Call of Duty: World at War, which management suggested 1/5 of buyers were new franchise gamers. The game has sold an estimated 11 million units in 6 months, suggesting an additional 2 million potential Call of Duty: Modern Warfare 2 consumers this holiday.”

For anyone who could possibly not know, ‘Modern Warfare 2′ is set for release on November 10th 2009.

Will it be the biggest selling game of the year, what are your thoughts?

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The gaming industry media is flooded with the news of Modern Warfare 2 every day. The maker of the game always claimed that this new series of the Call of Duty will be a huge success. It may be also true because none of us really doubt the sales potential of Modern Warfare 2.

Few days before Activision said to the press that this sequel of CoD will be the “largest entertainment launch of 2009.” This phrase was said by Janco Partners’ Mike Hickey. Gamasutra mentioned that Hickey estimates the sales of MW2 may hit 11.1 million units in this year itself. After the launch i.e. on November 10, the game will only get six weeks of sales. It is also estimated that on the first day itself the game will make total revenue of $338 million.

It is also predicted about the game that it will be the largest video game release of 2009. Janco Partners have also placed a ‘Buy’ rating on Activision Blizzard stock. It has a price target of $17. It is actually targeting pre-orders.

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