The advertising agency advises to make the launch of Modern Warfare 2 as the biggest entertainment launch of all time.
The publisher of the game is pressing TBWA, advertising agency, to ensure that this much awaited game’s launch will go down in the annals of recent gaming history as one of the biggest yet.
According to sources, Activision believes that the ad campaign of TBWA that has been planned is on track to realizing its lofty goals of smashing all records that has been set by big-name titles such as Halo 3 and Grand Theft Auto IV.
Chief creative officer of Activision, Brad Jakeman, said, “The strategic objective is not to just run advertising on day one and say ‘Go to a retailer and buy the game,’ but it is to really start building a movement and start broadening the audience for [Modern Warfare 2] beyond a core gamer audience.”
Janco Partners’ Mike Hickey had already indicated that Activision may not have much to worry about. According to him the sales of the game may hit 11 million units in under two months only. He said MW2 could potentially sell through 7.8 million units globally with an estimated retail value of more than $569 million in the first week.
Modern Warfare 2
Gamasutra reveals that Halo 3: ODST as of now is the most anticipated Xbox 360 game. This is followed very closely by Modern Warfare 2. If we closely cross check the data, it is learned that ODST is in fact the game with the highest “intent to purchase.” Modern Warfare 2 has the highest pre-order intent according to the research report.
It is not a surprise that Halo is a monster franchise, a franchise that is very co-op friendly. Despite 4 of the Halo games i.e. 1,2, 3 and Halo Wars gamers have an insatiable appetite to kick.
It is reflected that for somewhat more dedicated audience the figure represents the proportion of planned purchasers who say they will put advance money down.
If Infinitiy Ward adds a true 4 player co-op mode then gamers will be putting money down as well.
After Halo 3: ODST and MW2 there is in the race Madden NFL ’10 with 15% expressing intent on purchasing if compared with close to 25% of Microsoft gamers planning an ODST or MW2 purchase.
Modern Warfare 2
GamePlan, a research group, gives a data that Halo 3: ODST is the most wanted Xbox 360 title. Modern Warfare 2 in the second place according to their research.
Both, the ODST and the Modern Warfare 2 are sequels in famed franchises, but unlike others on the list represent nearly a quarter of all Xbox 360 gamers. Isn’t it impressive.
Apart from ODST and MW2, the next in the race is Madden NFL ’10. It is on the third position having only 15% expressing intent on purchasing if compared with close to 25% of Microsoft gamers planning an ODST or MW2 purchase.
The best part of MW2 is that the intent to purchase and pre-order tallies are nearly even in comparison to a much wider discrepancy among future ODST gamers. Is it understandable?
The answer of this may be that either the Halo fans are lazy bums who know ODST would not be in short supply come fall, or else they are waiting for further more juicy details from the secretive Bungie Studios about the title before deciding if the investment is absolutely worth it.
GamePlan collected the data from 1,000 gamers every week across numerous demographics from March to April this year.
Modern Warfare 2