Microsoft again wins the race. This time also in having exclusives as it is pretty strong weapon for it. This time in the war against competing platform holders.
We are well aware that Microsoft is not a stranger to the world when it comes to securing exclusive DLC rights for the Xbox 360. It has been well proved by the 2 extra Grand Theft Auto IV episodes.
Heading again in the race of exclusives, Microsoft now, though not to the same extent, has done it with Call of Duty: Modern Warfare 2. Let me quote words from CES, by way of Destructoid: “Any DLC for Call of Duty: Modern Warfare 2 will be hitting the Xbox 360 before any other platform.”
The competitive fact of it may not be enough in swaying a gamer in trading teams all of a sudden. Practically speaking, especially after the logging countless number of hours into collecting perks. It is hence one more victory that Microsoft can notch on its bedpost.
The advertising agency advises to make the launch of Modern Warfare 2 as the biggest entertainment launch of all time.
The publisher of the game is pressing TBWA, advertising agency, to ensure that this much awaited game’s launch will go down in the annals of recent gaming history as one of the biggest yet.
According to sources, Activision believes that the ad campaign of TBWA that has been planned is on track to realizing its lofty goals of smashing all records that has been set by big-name titles such as Halo 3 and Grand Theft Auto IV.
Chief creative officer of Activision, Brad Jakeman, said, “The strategic objective is not to just run advertising on day one and say ‘Go to a retailer and buy the game,’ but it is to really start building a movement and start broadening the audience for [Modern Warfare 2] beyond a core gamer audience.”
Janco Partners’ Mike Hickey had already indicated that Activision may not have much to worry about. According to him the sales of the game may hit 11 million units in under two months only. He said MW2 could potentially sell through 7.8 million units globally with an estimated retail value of more than $569 million in the first week.
Modern Warfare 2