Modern Warfare 2

In 2009 Activision sparked sparked controversy when Modern Warfare 2 was launched. Many believed that the Collector’s Edition of MW2 was the most ridiculous one that has been ever seen for a video game.

But, the Prestige Edition of the game sold out quickly which was priced at $150.

It is natural that consumers talk about their individual wallets. So, for Black Ops also Activision will be bringing back the Prestige Edition.

A leaked information was published on Elder-Geek.com and it indicates that it will feature regular, hardened and also prestige editions. Below are the SKU numbers:

Call of Duty: Black Ops Hardened Edition (PS3) – 047875840225
Call of Duty: Black Ops Hardened Edition (360) – 047875840218
Call of Duty: Black Ops Prestige Edition (PS3) – 047875840249
Call of Duty: Black Ops Prestige Edition (360) – 047875840232

The Hardened Edition of MW2 contained the game, an art book along with a token to download the CoD Classic. All these were packed in a slick-looking steel enclosure.

Modern Warfare 2 Prestige Edition had the aforementioned items along with a pair of night vision goggles. Well, nobody used the goggles though. So, Activision may include something useful this time such as a Zippo lighter or Hello Kitty umbrella.

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One more milestone for Modern Warfare 2. Its sales crossed 20 million units worldwide. Speaking at the E3 investor conference, Thomas Tippl, CFO of Activision, said: “Modern Warfare 2 has sold more than 20m units against an install base of 55m on Xbox 360 and PS3.”

20 million copies? Woah.

Now Modern Warfare 2 is very close to some of the best-selling games of all-time. Those are:

New Super Mario Bros – 22,490,000

Nintendogs – 23,260,000

Mario Kart Wii – 22,550,000

Wii Play – 27,380,000

Wii Fit – 22,610,000

Activision’s CEO Bobby Kotick said on the occasion that CoD franchise has “reached life-to-date revenues of $3bn.”

We also know that this Infinity Ward developed title had the biggest opening week of all time. Guinness Book of world Records labeled it as “The Most Successful Entertainment Launch of All Time.”

Let us wait and watch what Call of Duty: Black Ops does.

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Activision still is cashing its effort of Modern Warfare 2. The company reported recently that its profit doubled in first quarter and revenue shot up by 33 percent.

Robert Kotick, Chief Executive Officer, said in an interview: “The results definitely speak for themselves… Our key franchises are performing.”

The publisher posted a profit of $381 million in the quarter ended March 31.

Modern Warfare 2 generated about a sales of $1.3 billion across the world. It became the best selling of the publisher of all time.

The Stimulus Package, add-on of MW2, sold 1 million copies on one day, March 30, when it was released for download on Xbox Live. At $15 it generated $10.5 million in a single day.

Analyst Colin Sebastian said, “Activision’s game franchises are pretty healthy in spite of what’s happening with Infinity Ward… The impression was that things were falling off track, but for now Call of Duty remains strong.” Sebastian is an analyst with Lazard Capital Markets.

In a recent management turmoil the publisher lost around three dozens key talent at Infinity Ward studio. In March the company fired two top executives who in return sued the publisher for allegedly withholding royalties from MW2’s sale. Following this other talents who made MW2 started resigning.

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Keith Arem, who worked in the trenches on CoD games, will be directing a film named Frost Road, his first feature film.

He served in Activision as the talent director of games like Call of Duty 4: Modern Warfare and Modern Warfare 2 and few other.

His forthcoming film Frost Road is a survival horror and is set in a small East Coast town.

He says, “Our main character is immune to what is happening while something is affecting the townspeople. They are essentially ripping themselves apart… It becomes a sort of a zombie film in reverse. Instead of this constant threat of being attacked by all these plagued victims, this becomes a story of survival and keeping these people alive.”

Arem has earlier also worked with video games such as Darksiders, Bioshock, Singularity, Guitar Hero 4 & 5, Army of two, Splinter Cell 4, Golden Axe and many more.

He started his career in video games in 1992. Before it he was a musician and specialized in electronic rock music. He had performed in Biohazard PCB and Contagion. He also use to sing and compose music. He developed his skills as an audio engineer.

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There was an announcement made recently by Infinity Ward that they are coming up with downloadable content for Modern Warfare 2 by March 30. The promises are yet to come but the developer of Battlefield: Bad Company 2 countered it a day before by making announcement of launching the DLC of its product. Not only this, it will be launched on the same day and it is absolutely free for the VIP members.

The DLC of Battlefield: Bad Company 2 unlocks the Laguna Presa Rush and the Arica Harbor Conquest Modes as two separate maps with its respective game modes. The maps will be made available for Xbox 360 game and PS3 copy holders who had downloaded the VIP codes.

One question which comes to mind here that will the BBC2 DLC take on the superpower MW2? Not to forget, both the games are praised equally for individual multiplayer game modes.

The DLC of MW2 is referred as “mapathy”.

Let us check what DICE has written on its official blog:

“We’re dedicated to taking care of this product for a long time – helping you avoid “mapathy” without getting nickel-and-dimed.”

Well, the word “mapathy” could not be found anywhere on the Infinity Ward’s official site.

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GoGamer goes further in madness in terms of sale. It now offers best deal for several video and PC games along with coupon code “SHIPFREE25″ at checkout to bag free shipping.

This offer of the GoGamer has put many titles at the lowest ever prices that anyone ever found. The two notable deals of GoGamer madness sale are Call of Duty: Modern Warfare 2 for PlayStation 3 (pictured) and Call of Duty: Modern Warfare 2 Hardened Edition for Xbox 360. The first one is available at for $39.90 and the latter for $42.90 only.

There are some other titles also available at low prices. Those are as below:

* Tom Clancy’s H.A.W.X. for PC for $6.90
* Razer Goliathus Standard Speed Surface Mat for $7.90
* Razer Copperhead Mouse in Green or Red for $34.90
* Mass Effect 2 for Xbox 360 for $44.90
* shop the entire GoGamer.com Madness Sale

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A report issued by an association of industry analysts noted that the revenues of the video games market slumped in 2009. The top three consumers of video games in the world, -UK, US and Japan- showed less interest in the purchasing. The sales faced highest slump in the UK i.e. 14pc.

If it wasn’t for Call of Duty: Modern Warfare 2 by Activison, God knows how much these figures would have had fallen. Call of Duty: Modern Warfare 2 proved to be the fastest selling game of all time, selling out 11.86 million in under a couple of months after its release in November, in the three economies.

The NPD Group, GfK Chart-Track, and Enterbrain- the firms who had made the once a year Top Global Markets report reverberated the NPD’s 2009 report of the US markets. The NPD Report had pointed out that the sales for the industry fell in all sections, hardware, software and accessories dropped 8 percent from last year. Although, December got the best sales numbers, that NPD had ever seen in the industry.

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It is quite unfortunate for the owners of PlayStation 3. The brand Modern Warfare has become synonymous with the Microsoft’s Xbox 360 for past few years. Now after Modern Warfare 2’s release, this relationship has been cemented.

Developer Activision has worked with the Microsoft in creating a hardware bundle for XBox 360 with its game. They also announced it at the E3 last year that the DLC would his the Xbox 360 first.

Now, at last, the window of exclusivety has been numbered.

Microsoft representative while speaking to the media recently made it clear that the DLC would have a month headstart on the Xbox 360.

He said, “We have a 30-day timed exclusive on the Modern Warfare content packs. So it will be available on other platforms, but you get to try and play on Xbox 360 first.”

Still the DLC has not been dated for any platform till now, even though the earlier CoD titles are representative of the pattern. They will be hitting by the next few months.

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Modern Warfare 2 has made a record by becoming one of only a handful of entertainment franchises that has taken a revenue of over $1bn says the publishers.

The game was released on November 10 and had made an estimated sale of $550m in just first 5 days.

The sales of MW2 has put the game alongside other games of $1bn titles like the Guitar Hero III and the World of Warcraft. Both owned by the same publisher Activision.

This sales has also puts the game alongside other entertainment franchises like the 3D science fiction smash Avatar.

On the 4th January reveal, the Avatar is the fourth-biggest film that has been ever made.

Well, direct comparisons between video games and films are difficult because the retail of games are between 3 and 5 times than the cost of a cinema ticket.

Michael Rawlinson, Director General of Entertainment and Leisure Software Publishers Association (ELSPA) said, “The phenomenal success of Call of Duty: Modern Warfare 2 was undoubtedly one of the leading entertainment stories of the year and firmly established videogames as one of the leading forms of entertainment in the UK.”

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Microsoft again wins the race. This time also in having exclusives as it is pretty strong weapon for it. This time in the war against competing platform holders.

We are well aware that Microsoft is not a stranger to the world when it comes to securing exclusive DLC rights for the Xbox 360. It has been well proved by the 2 extra Grand Theft Auto IV episodes.

Heading again in the race of exclusives, Microsoft now, though not to the same extent, has done it with Call of Duty: Modern Warfare 2. Let me quote words from CES, by way of Destructoid: “Any DLC for Call of Duty: Modern Warfare 2 will be hitting the Xbox 360 before any other platform.”

The competitive fact of it may not be enough in swaying a gamer in trading teams all of a sudden. Practically speaking, especially after the logging countless number of hours into collecting perks. It is hence one more victory that Microsoft can notch on its bedpost.

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