The world knows and the gamers know it better that the biggest title of 2007 end was Call of Duty 4: Modern Warfare. This had a significant change in the Call of Duty series. Till now the game is played too much.
2008 was the return of the old conflict in the game, World War II. It was Call of Duty: World at War. Modern Warfare 2 is also expected to top in sales in the videogame industry after it is launched on November 10 this year.
Mike Griffith, the CEO of Activision Publishing, said recently that when Modern Warfare 1 was launched in the year 2007 then it had a substantial jump in consumers engaged in the CoD franchise. The CoD: World at War was launched in Holiday 2008 and it saw that more than a 5th purchasers were the first time users of CoD franchise. He explains further that Modern Warfare 2 will be having a ready purchasers.
Griffith also said, “We also look at Modern Warfare 2 and where it’s strongest on the next-gen platforms of PS3 and Xbox 360. The installed base from the first Modern Warfare to the second one will be nearly double.”
Modern Warfare 2
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A monumental marketing support is being prepared for Infinity Ward’s upcoming shooter Modern Warfare 2. Activision recently disclosed to the media that the team has a firm believe that the Infinity Ward’s upcoming shooter Modern Warfare 2 will be the best-selling videogame in the history of gaming industry.
Simon Wells, brand manager of Activision in a piece over at MCV said that the company wants to “propel this year’s title to be the biggest selling video game of all time.”
Modern Warfare 2 is due for release in November this year, and it is learned that it will be backed by intense marketing support. Simon Wells also added, “We firmly believe we have the potential to be the No.1 entertainment property of the year.”
He also said that the truth for a franchise as large as Call of Duty is that Activision is competing directly with entertainment propositions outside of the video game space and Activision is confident that this title will outsell Call of Duty 4: Modern Warfare and also Call of Duty: World at War. Them’s bold words indeed. Meanwhile it is also said that Modern Warfare 2 can compete with popular TV, DVD and music brands of the world.
Modern Warfare 2
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