Content first, Microsoft thinks like signing a star athlete
Microsoft recently announced that all the new content of Modern Warfare 2 will be coming to Xbox 360 first and then it would hit other platforms. There were two reactions among the fans of MW2 with this announcement.

Those fans who are having Xbox 360 got excited where as those who don’t have it complained that Microsoft seemed again locking down content by issuing large checks.
Microsoft’s Aaron Greenberg said that he thinks it to be like a sports team, in which when one signs up a star athlete for the team. He adds, “when you sign that free agent, I think it makes your team better. At the end of the day, we want to turn as many people as possible into Xbox 360 fans.”
He also talked about the line-up Microsoft of exclusive content in 2010 as being incredibly strong. He said, “And then to say, on top of that, to take the biggest game of last year, and be the exclusive place you can get that downloadable content first, I think that’s a big deal. That’s a big reason you’d want to buy an Xbox 360 instead of another console. So we think from a business standpoint that’s part of the reason more people are buying the Xbox 360, more people are on Xbox Live, it’s part of the reason more people are buying Modern Warfare 2—more than two to one our box vs. the PS3.”
Greenberg even points out the “bet” Microsoft had put on this game by putting out the custom console. He says that Microsoft wants to follow up the trend of offering the content first.
