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Content first, Microsoft thinks like signing a star athlete

January 9th, 2010

Microsoft recently announced that all the new content of Modern Warfare 2 will be coming to Xbox 360 first and then it would hit other platforms. There were two reactions among the fans of MW2 with this announcement.
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Those fans who are having Xbox 360 got excited where as those who don’t have it complained that Microsoft seemed again locking down content by issuing large checks.

Microsoft’s Aaron Greenberg said that he thinks it to be like a sports team, in which when one signs up a star athlete for the team. He adds, “when you sign that free agent, I think it makes your team better. At the end of the day, we want to turn as many people as possible into Xbox 360 fans.”

He also talked about the line-up Microsoft of exclusive content in 2010 as being incredibly strong. He said, “And then to say, on top of that, to take the biggest game of last year, and be the exclusive place you can get that downloadable content first, I think that’s a big deal. That’s a big reason you’d want to buy an Xbox 360 instead of another console. So we think from a business standpoint that’s part of the reason more people are buying the Xbox 360, more people are on Xbox Live, it’s part of the reason more people are buying Modern Warfare 2—more than two to one our box vs. the PS3.”

Greenberg even points out the “bet” Microsoft had put on this game by putting out the custom console. He says that Microsoft wants to follow up the trend of offering the content first.

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Modern Warfare 2 November was like blockbuster movie

December 19th, 2009

It was a huge November for Modern Warfare 2. It crossed 6 million marks in its sale in the month. Recently the Product Manager of Microsoft Xbox 360 Aaron Greenberg also said in an interview that it would have been a different month without the blockbuster hit of Infinity Ward.
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He said, “November without Modern Warfare 2 would have looked very different.”

Greenberg further added in the interview to G4TV, “There’s titles that appeal within the inner circle of the core, but this is that title everyone that owns a video game console buys… If they buy two games a year, this was one of those games.”

He also mentioned that the software numbers would have been looked much different and he thinks that people would have spent so much of money on another game. He added that MW2 stopped people from buying other tech gadgets.

Greenberg also said, and it is true even, that Modern Warfare 2 was just like a new blockbuster movie in November. He added that it is an event and people knew about it.

Well, would the MW2 in would have been as huge? May we know from your comments below.

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