Activision’s Q1 profits doubled
Activision still is cashing its effort of Modern Warfare 2. The company reported recently that its profit doubled in first quarter and revenue shot up by 33 percent.
Robert Kotick, Chief Executive Officer, said in an interview: “The results definitely speak for themselves… Our key franchises are performing.”
The publisher posted a profit of $381 million in the quarter ended March 31.
Modern Warfare 2 generated about a sales of $1.3 billion across the world. It became the best selling of the publisher of all time.
The Stimulus Package, add-on of MW2, sold 1 million copies on one day, March 30, when it was released for download on Xbox Live. At $15 it generated $10.5 million in a single day.
Analyst Colin Sebastian said, “Activision’s game franchises are pretty healthy in spite of what’s happening with Infinity Ward… The impression was that things were falling off track, but for now Call of Duty remains strong.” Sebastian is an analyst with Lazard Capital Markets.
In a recent management turmoil the publisher lost around three dozens key talent at Infinity Ward studio. In March the company fired two top executives who in return sued the publisher for allegedly withholding royalties from MW2’s sale. Following this other talents who made MW2 started resigning.